Home > General > PC vs. Mac: It’s not zero sum

PC vs. Mac: It’s not zero sum

You’re a Mac. And you’re a PC. You’re both. Welcome to the reality that isn’t what the zero summers—folks that think you need to be all Mac or all PC—portray.

According to research firm NPD Group, 12 percent of computer owning households own a Mac, up from 9 percent a year ago. However, the U.S. is all about mixed hardware environments. Of the 12 percent of households that own a Mac, 85 percent of them also own a Windows PC.

In fact, 66 percent of Apple households own three or more computers. In Windows households, only 29 percent own three or more PCs.

The big takeaway: Apple households are affluent. They own more of everything—iPods, cameras, TVs and GPS devices.

Categories: General
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