Home > Technology & Telecom, Unified Communications (IPT) > Using Multi-Screen Services to Create Customer Loyalty

Using Multi-Screen Services to Create Customer Loyalty

December 17, 2009 Leave a comment Go to comments

The increase in demand for new bandwidth-intensive triple play services like IPTV, video on demand, enhanced high-speed Internet, blended IP multimedia services and voice over IP  represent a significant revenue growth opportunity for operators.

Worldwide telco Internet protocol television and cable video equipment revenue hit $1.2 billion in the second quarter of 2009, up 15 percent from the beginning of this year, according to a recent Infonetics Research report.

And, according to Market Research, it is forecast that there will be 64 million IPTV subscribers by the end of 2012, an almost sixfold jump over 2007 levels. These predictions illustrate the opportunity for operators to capitalize on as yet another revenue stream.

According to Alcatel-Lucent officials, the main challenge lies in building an infrastructure that is optimized for today’s offering and that can scale for future subscriber and service growth.

The company’s Triple Play Service Delivery Architecture is designed to allow users to “quickly and efficiently” respond to changes in bandwidth demands and service needs ensuring that the requirements of a triple play world now and into the future can be met, Alcatel-Lucent officials said.

In a recent whitepaper, the company explained that its TPSDA enables companies to engage strategically in the IP transformation process with a purpose-built, next generation network foundation that leverages access, optics, carrier- Ethernet and IP technologies and couples them with management and security capabilities to deliver a seamless user experience.

“As triple-play service bundles are still in the early stages of deployment, service providers are making critical investments in network infrastructure to prepare for long-term growth in subscriber demand….[Alcatel-Lucent] demonstrates its operational experience from early TPSDA deployments by developing important new product capabilities that will help its expanding customer base meet subscriber demand and improve the user experience,” Yankee Group reported.

Further, as video services mature, a higher percentage of unicast traffic will flow into the network, creating a greater bandwidth demand. The TPSDA can scale to offer the required capacity and enables geographic distribution of video content servers to minimize the transport cost of video traffic.

To respond to security threats, the TPSDA includes built-in security mechanisms and authentication processes to prevent theft of service and denial of service attacks, while also protecting digital rights, company officials said.

In addition, the TPSDA supports any combination of home gateway, access technology, aggregation network, authentication protocol, connectivity model, subscriber management and policy enforcement to cater to the specifics of any triple play service rollout around the world, company officials said. Alcatel-Lucent has 40 triple play network transformation deployments worldwide.

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