Home > General > Telepresence Sales to Hit $2.7B by 2015

Telepresence Sales to Hit $2.7B by 2015

Telepresence — video conferencing taken to the next level. Participants (should) feel as if they’re in the same room together, but without all the travel expenses and jet lag. 

Despite – or maybe because of – the tough economic environment, sales of telepresence hardware, software and services grew to $567 million in 2009, according to ABI Research.

The telepresence supplier market’s highlight last year was probably Cisco’s planned acquisition of Tandberg. “While this acquisition has helped consolidate the high end of the market, supplier activity also created other important trends in 2009 which will be significant drivers for telepresence growth,” ABI officials say.

“Nearly any size company has access to telepresence and video conferencing services,” says David Lemelin, director of the Enterprise Communications Research Service. “Suppliers are helping businesses transition to telepresence by introducing personal and room-based HD video conferencing solutions. Telepresence room rentals are also on the rise.”

Last year TMC’s Amy Tierney wrote that a Frost & Sullivan report found that the telepresence and video conferencing market, by 2014, is expected to reach $4.7 billion – “Of that total, the Asia-Pacific region is expected to be a major market for telepresence and will account for more than one-third of the total market, or $1.7 billion in revenue, the report said.”

“The telepresence market in Asia is definitely seeing a strong growth and awareness,” Pranabesh Nath, an industry analyst for Frost & Sullivan’s ICT Practice for Asia Pacific, said, according to Tierney. “However, to realize the full potential of this technology, customers need to be able to talk to each other no matter what telepresence system or vendor they use.”

The ABI report found that expanding the options for access to telepresence products and services is critical for maintaining strong market growth:

Other major trends and suppliers’ contributions driving the market in 2010 and beyond include saving on travel costs particularly for companies experiencing supply chain expansion, and suppliers targeting companies with legacy video teleconferencing systems and expanding telepresence system interoperability.

The ABI research also found that telepresence enhanced with unified communications features such as whiteboards, document sharing and webcam videos will be bigger next year, as will the growth of managed and cloud telepresence services from vendors such as Glowpoint, BT Onesource, Verizon and AT&T.

The ABI Research’s “Enterprise Telepresence and Video Conferencing” study, according to ABI officials, offers a view of not only the range of available telepresence systems but also the supplier environment offering telepresence hardware, software and services.

Forecasts include telepresence revenues by region, vertical segment, network access, and managed services, and for endpoint shipments.

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