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Things to Include in Your Sales Resume

Employers looking for sales employees are looking for more than just your average worker bee. There are specific skills and practices that the best sales professionals possess, and those skills need to be highlighted in your sales resume.

Not sure what to include? We’ve broken down 10 areas that most sales forces are looking for when sifting through hundreds of applicants. Include these in your resume to land that dream sales job.

RESULTS: Include actual data of results that you were able to achieve during your career. These are not quota markers or sales numbers, but large tasks or projects that you were involved in. Describe what these projects meant for the bottom line of the company and how it enhanced the sales force’s ability to sell. Be specific.

TOP CLIENTS: Listing big name clients can help draw the employer’s attention in to your sales resume. Include any of the clients that you had a hand in, even if you weren’t the point person. Focus on the big names and avoid listing clients that won’t be recognized by your future employer.

SALES STRATEGY: Explain your sales strategy and how you implement it on a daily basis. Every sales professional has a different way of selling. Your strategy may be something they’ve never seen before or it could fit in perfectly with their existing sales force. Make sure to give specific examples of how it works.

QUOTAS: Quotas are what companies use to track your success, so make sure you are highlighting your successes in this area. Give specific examples of how you performed in reference to your current company’s quotas. Include numbers on what the quotas were and how much you exceeded them by.

VALUE: Talk about your value to a sales team in real, tangible ways. What makes you a unique sales professional? How can you contribute to the bottom line in a way no one else can? Whether it’s your ability to close large deals or your client relation style, make sure they know why you would be an asset.

SALES FIGURES: Just because someone closes a lot of deals, doesn’t mean they are worth it. Some sales professionals are better at closing hundreds of smaller deals. Others are better at tackling a few huge deals. Let the money do the talking in your sales resume.

NEGOTIATIONS: Highlight any successful negotiations that you were a part of or that resulted in a high-end partnership. If your future employer can see that you have a silver tongue and an ability to pull in the big fish, they are more likely to call you in for that interview.

TITLE: Be clear about your titles and what they mean inside your specific company. A sales manager at one company can be more important than one at a different establishment. Include in your sales resume the most prestigious parts of your job description first, and then include the more menial tasks if there is room. Remember, be concise!

CLIENT RELATIONS: Give anecdotal evidence of how you interact with clients. Do you try to be their best friend? Are you a hard-nosed dealmaker? Do you try to relate to them on a personal level? How you interact with your clients can be a big factor in their decision-making process.

CLOSING STATS: The most important outcome for any sales professional is closing. Highlight your closing techniques and how successful they are in your sales resume. Give specific examples of your closing percentage and include a couple big deals that you may have had trouble with but eventually closed.

KEYWORDS: Along with having the right information, using keywords can also help for the hiring managers who skim resumes. Here are some keywords to include in your resume:

  • Successful Cold Call Percentage
  • New Business Development
  • Superior Client Relations
  • New Media
  • Strategic Planning
  • Management Experience
  • Successful Sales Strategies
  • Lead Generation
  • Quota Numbers
  • Competitive
  • Superior Communicator
  • Sales Management
  • Business Strategy
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