Home > IT Infrastructure > Global tablet sales to surge – Gartner

Global tablet sales to surge – Gartner

October 16, 2010 Leave a comment Go to comments

Global sales of media tablets are expected to surge in the next couple of years, according to researcher Gartner Inc., driven largely by Apple Inc.’s iPad.

The product has sent the sector ablaze, reviving a type of product that other companies for years had tried to catch consumers’ attention with and failed.

According to the latest market-research report, global tablet sales are expected to nearly triple in 2011 to 54.8 million units from a projected 19.5 million this year as a rush of companies look to also attract people with their tablets. Sales are seen nearly doubling in 2012 and 50% in 2013, said Gartner.

Click here to find out more!Geographically, sales from North America will account for 61% this year, but drop to 43% by 2014 as the devices become increasingly available in other markets.

Robust growth in all-in-one media tablets, however, is likely to eat into sales of other products. Gartner’s Carolina Milanesi said “the all-in-one media tablets” will hurt e-readers, gaming devices and media players. “Mini notebooks will suffer from the strongest cannibalization threat as media tablet average selling prices drop below $300 over the next two years,” she added.

High-end smartphones might take a hit as well as “it will be hard for a user to justify owning both when the differentiation in usage model is very limited,” which might lead users who own a 7-inch tablet to choose a lower-priced smartphone, Gartner said.

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Categories: IT Infrastructure
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