Home > IT Infrastructure, Technology & Telecom > Operators unprepared for M2M – consultancy

Operators unprepared for M2M – consultancy

November 26, 2010 Leave a comment Go to comments

TMNG says telcos have not poured enough marketing money into educating end users, policy makers; calls for global collaboration on M2M.

With the industry predicting that the number of connected devices will surge to 50 billion over the next 10 years, one consultancy warned on Thursday that telcos have yet to lay the necessary groundwork to make M2M a successful business.

“Operators have not prepared themselves to enter this market and achieve a high degree of success,” said Richard Nespola, founder and CEO of TMNG.

He warned the audience during a panel session at Mobile Asia Congress that operators have not allocated enough marketing dollars for educating end users about the potential applications for machine-to-machine communications.

This could slow widespread adoption, he said, particularly if the industry fails to convince lawmakers of the benefits of M2M.

“[Telcos] need a simple, well-articulated message that resonates politically and economically with policy makers so that the value proposition [of M2M] is fully understood,” he said.

Even then, some areas of the M2M market may have to meet specific requirements, Nespola said.

For instance, he said that when it comes to services like m-health, governments and health agencies may require service providers to prioritise what the authorities might deem “life-saving” mobile data traffic on their networks.

“There are numerous public policy issues that will either encourage or impede the growth of M2M,” he said.

Nespola spoke of the need for a player to show leadership in the M2M sector, to foster global collaboration, and highlight the benefits to governments and industry regulators.

“Speaking candidly, the industry needs to spell it out in colouring-book-simple terms,” he said. 

Originally posted on: http://www.totaltele.com/view.aspx?ID=460381&mail=390&C=0

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